White so Right!

White has never really been out of fashion in Pakistani summers. When the temperatures reach scorching heights it helps you keep your cool. It makes perfect fashion and practical sense.

But the ringing endorsement of the palest of shades at Cannes this year has sent humari fashionistas into a tizzy. Be it fashion queen, Sonam Kapoor in Ralph & Russo, Cannes regular Aishwarya Rai in a feathery ivory number or Priyanka Chopra in a pleated Honayda jumpsuit the desi girls were killing it on the red carpet with ice white fashion. And if that wasn’t enough, did you know white jeans, that 80’s staple is back in vogue? Everyone from Bella Hadid to Alexa Chung to Jennifer Lopez is squeezing their booty into them.

So whether it’s white on white or ivory with a hint of colour we’re going to point you in the white direction on how you can find your own monochrome look on the Studio by TCS web pages.

Maheen Karim is rocking the fringed look (which BTW is also majorly on trend) with this all-white top. Perfect for a weekend brunch.


The Pinktree Company is naturally more traditional, favouring a soothing mix of white and antique gold for their flowing ensembles. Wear one to a summer mayun!



Natasha Kamal does light glamour so well with this white and silver suit. Sparkling sequins but not too OTT. Notice the on-trend bell slrves!



Huma Adnan opts for ivory and fawn together, topped off with elaborate folk jewellery made by refugee craftswomen.



So what are you waiting for? Get it white!