GENERATION

Filter

Refine

view all

Filter By Product Type

clear

Collection

0 products

0 products

Sorry, there are no products in this collection.


Generation was envisioned in 1983 by a husband-wife duo, Saad and Nosheen Rahman, as a solution to the growing demand for fast fashion by the urban Pakistani woman. The Generation woman has become an iconic symbol that holds the home together and celebrates her history. She is traditional yet creative and innovative. Each collection personifies a different aspect of the Pakistani woman, and represents her many faces and moods.