About the founders:
Inspired by memories of Zubaida (mother/grand-mother) who as a hobby would create the finest couture from her sewing machine in her bedroom, this mother-daughter duo launched Lala Rafiq Resort Wear in the Summer of 2020.
We celebrate women, local communities where our product is produced, and charitable organisations that we believe in. We are inspired by an appreciation of our heritage and a great love of travel.
Values of the brand:
We create ethically-made boho chic, luxury resort wear for the fashionable jet-setter.
Each piece in our collection is handcrafted by local artisans in Pakistan using the finest lightweight fabrics, delicate embellishments and intricate detailing. Utmost attention is paid to the tailoring and finish to make them truly special.
We are a socially-responsible fashion house supporting and celebrating the local communities where our dresses are produced. We use environmentally friendly practices while delivering you our premium product.
Made for you with love.
Sustainability at Lala Rafiq:
We care deeply about our planet and have taken great care to adopt a socially responsible and environmentally-friendly approach when running our business.
We celebrate and support the local communities in Pakistan where our product is produced, making sure that workers receive fair wages and are treated with respect, dignity and kindness. We build strong relationships with all our suppliers and tailors and ensure that they meet our high ethical standards. Our goal is to have a positive impact on everyone that we work with and lead by example.
We avoid practices that are hurting our environment by using sustainable fabrics, finding creative methods to avoid fabric waste, avoiding the use of chemicals, using biodegradable packaging and encouraging recycling and upcycling every step of the way.
