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SG was established in 2012. Samaira the creative genius behind SG holds a BA (hons) degree in embroidery. Samaira is known for her distinct, eye-catching style that combines traditional elements with both current and future catwalk trends. Samaira personally strives to source only the finest materials for her clients. Her contemporary silhouettes are complimented with a masterful, traditional technique of exquisite embroideries. Samaira grew up in the bustling cultural melting-pot of manchester which is clearly reflected in her work but her connections with Pakistan and the Asian fashion world are still prominent in her designs SG is known for her ability to bring together the best elements from Western and Eastern fashion to craft seamless celebrations of cultures and communities through fashion and unique designs.